In the present day and age, everything is digital, and so is marketing. The digitalization of marketing calls for a great number of optimization techniques to be applied. Search Engine Optimization has a multi-faceted positive influence on your marketing endeavors. First of all, there is a definite augmentation of brand visibility. This will lead to an increase in lead generation and customer retention. An improvement in the website traffic will surely lead to higher conversions and subsequently, higher sales. Therefore, SEO forms an important factor in the development of your business to a high ROI.